Profile
Prof HO Teck-Hua
Senior Deputy President & Provost, National University of Singapore
Professor Ho Teck-Hua is the senior deputy president and provost of the National University of Singapore (NUS). He is also the Tan Chin Tuan Centennial Professor at NUS. Professor Ho is a prominent behavioural scientist with a PhD in decision sciences from the Wharton School of the University of Pennsylvania. He also has a Bachelor’s degree in electrical engineering with First Class Honours, a Master’s degree in computer and information sciences from NUS, and a Master's degree in decision sciences from the Wharton School.
Governing Board
Research Interest
Behavioural and experimental economics, interfaces between marketing and operations, quantitative marketing (pricing strategy and customer value management)