Prof HO Teck-Hua

Senior Deputy President & Provost, National University of Singapore

Professor Ho Teck-Hua is the senior deputy president and provost of the National University of Singapore (NUS). He is also the Tan Chin Tuan Centennial Professor at NUS. Professor Ho is a prominent behavioural scientist with a PhD in decision sciences from the Wharton School of the University of Pennsylvania. He also has a Bachelor’s degree in electrical engineering with First Class Honours, a Master’s degree in computer and information sciences from NUS, and a Master's degree in decision sciences from the Wharton School.

Governing Board

Research Interest

Behavioural and experimental economics, interfaces between marketing and operations, quantitative marketing (pricing strategy and customer value management)

Key Publications